Do Americans Distrust Social Media?

23 Apr 2019

The 2018 Norton LifeLock Cyber Safety Insights Report was recently released and, according to eWeek:

  • 62% of consumers believe that cybercrime is at least as common as getting the flu
  • 84% want to do something more to improve their privacy
  • 66% are willing to trade off data sharing for convenience
  • A whopping 94% do not trust social media companies
  • 28% have deleted a social media account due to privacy concerns within the last year
  • 72% are NOT willing to pay for their privacy (i.e. opt out of sharing data with marketers/advertisers since that is how social media sites usually monetize and keep their services free)
  • 77% think it is absolutely essential to understand how their data is used (and 78% have said it is absolutely essential to be able to report personal data misuse)

If you’re an American consumer that is worried about what others can see about you, sign up on our site as a consumer.

If you’re a company or enterprise interested in increasing consumer trust around privacy and making sure you have regulatory compliance, sign up on our site as an enterprise.